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Case Study – Adoption Choices

  • Increasing birth parents
  • Increasing adoptive parents
  • Collecting, understanding, and utilizing data
  • Nurturing both adoptive parents and birth parents through adoption

Adoption Choices (Colorado, Nevada, and New York) were also very scattered with their marketing initiatives and campaigns. We were tasked with identifying duplicate efforts (specifically competing pay-per-click campaigns) and evaluating other campaigns and vendors being used by each location.

By identifying poor performing and duplicate campaigns, we were able to save each location nearly $2,000/month in unnecessary or wasted marketing expenses. After identifying competing and ineffective campaigns, we were able to begin creating campaigns around targeting both birth parents (primary target personas) and adoptive families.

Key tactics utilized by Adoption Choices (CO, NV, and NY) included:

  • landing pages
  • workflows
  • CRM
  • downloadable content
  • email marketing
  • blogging
  • social media marketing.

The technology stack used by Adoption Choices included:

  • WordPress
  • Google AdWords
  • Facebook, Google+, Twitter
  • HubSpot Marketing Free
  • HubSpot CRM
  • Woocommerce
  • Sendgrid

“Working with HIVE and HubSpot is a critical piece of our strategy.”

Heather Lamm
Director of Communications
DSST Public Schools

The Results

54%

Increase in organic traffic combined between Adoption Choices of Colorado, Adoption Choices of Nevada, and Adoption Choices of New York.

682

Total leads generated from our efforts for Adoption Choices of Colorado, Adoption Choices of Nevada, and Adoption Choices of New York.

322%

Average increase in followers across social media platforms for each of the three locations.

$5,000+

Over $5,000/month in unnecessary expenses identified and saved between the three locations.

Adoption Choices Organic Traffic

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 PHONE

(720) 491-1921

ADDRESS

7100 Broadway #3L
Denver, CO 80221