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Case Study – CU Online

CU-Online-Case-Study

The University of Colorado Denver Online (CU Online) decided to develop a new website independent of ucdenver.edu (the University of Colorado Denver’s website) in order to separately promote their online and hybrid programs and create a better user experience for prospective students.

This came with many strategic decisions including search engine optimization impacts, page structure, framework, content development and copywriting, research, interviews, and user experience research and development.

HIVE Digital Strategy assisted CU Online in transforming the way that they think about search engine optimization, website content, blogging, and development of their website for a better user experience.

Tactics used included:

  • search engine optimization
  • GrowthPlan
  • copywriting
  • in-person and virtual training
  • program and school interviews
  • framework development
  • wireframe design
  • Growth Driven Design
  • user experience development
  • data analytics

The technology stack used by CU Online revolved around HubSpot Marketing Pro software and the HubSpot CRM. Other tools utilized during this campaign included:

  • Sitefinity
  • Hotjar
  • InVision

“HIVE has been an outstanding partner for our organization. Working closely with Dustin and his team, we were able to complete a huge website redesign on time and under budget. From consulting and strategy, to wireframe and design, to content writing this team can do it all! Their flexibility, professionalism, and quick communication put me at ease during the project. I would recommend HIVE for any size organization looking for a true partnership!”

Crystal Gasell
Special Projects Manager
University of Colorado Denver

The Results

Improved

Website for prospective students.

Refined

Content marketing strategy and philosophy.

On Time

Development of new, large website.

Under Budget

Development of new, large website.

THIS COULD BE YOU! TALK WITH ONE OF OUR INBOUND MARKETING SPECIALISTS!

 PHONE

(720) 491-1921

ADDRESS

7100 Broadway #3L
Denver, CO 80221