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Case Study – DSST Public Schools

  • Increasing student enrollment
  • Collecting, understanding, and utilizing data
  • Nurturing parents
  • Increasing attendance at open houses & tours

Since this was the first time DSST had embarked on a full scale marketing campaign for student recruitment, there was plenty of research and educated guesses during the initial few months. From there we began tracking, understanding, and optimizing based on the data that was gathered.

Key tactics utilized by DSST included:

  • pay-per-click advertising
  • landing pages
  • workflows
  • CRM
  • custom forms
  • email marketing
  • blogging
  • social media marketing.

All of these tactics were used to target DSST’s target personas, specifically their mothers of 5th graders persona.

The technology stack used by DSST revolved around HubSpot Marketing Pro software and the HubSpot CRM. Other tools utilized during this campaign included:

  • Eventbrite
  • Google AdWords
  • Facebook Ads
  • Instagram Ads
  • HubSpot Ads add-on
  • Survey Monkey
  • Zapier

“We have worked with HIVE for over a year and a half. These guys are incredibly helpful with all things HubSpot – if you dream it they’ll help you get there – to digital advertising. Thank you so much!”

Andrew Mendrop
Senior Manager of Marketing and Brand
DSST Public Schools

“Working with HIVE and HubSpot is a critical piece of our strategy.”

Heather Lamm
Director of Communications
DSST Public Schools

The Results

110%

Throughout this campaign, DSST was able to enroll 110% of their goal across all nine of their schools.

150,266

Website visits during their student recruitment cycle of September – February.

950

New contacts created during DSST’s student recruitment cycle.

Insight

Since this was the first campaign for DSST, we were able to get great insight into the tactics and content that had the best impact on converting visitors into leads and leads into enrolled students. This data will be utilized in year two.

Case Study Growth - Inbound Marketing

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