LOADING...

Case Study – Vista College Preparatory

VCP-Case-Study

Vista College Prep (VCP) initially came to us with a need to find, identify, engage, and recruit teachers and staff that fit their culture for positions throughout three schools (two elementary schools and one middle school). Their main challenges included:

  • Finding the right candidates for staff and teaching roles
  • Student enrollment to fill elementary school and middle school grades
  • Creating a waitlist for each grade across three schools
  • Collecting, understanding, and utilizing data
  • Nurturing candidates and parents
  • Increasing attendance at open houses & tours
  • Filling all open teaching positions

Through thorough research, content review, and resume evaluation, we were able to identify characteristics of great quality candidates and reach those kinds of prospects across digital marketing avenues.

In order to reach the identified target prospects, we employed monthly campaigns that included tactics such as:

  • pay-per-click advertising through Google Ads, Facebook, and Instagram
  • landing pages
  • workflows
  • CRM
  • custom forms
  • email marketing
  • blogging
  • social media marketing
  • review marketing
  • LinkedIn expansion
  • search engine optimization

The technology stack used by VCP revolved around HubSpot Marketing Pro software and the HubSpot CRM. Other tools utilized during this campaign included:

  • Eventbrite
  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • Zapier
  • Squarespace

“We continue to be so impressed with the work HIVE does in support of our student and teacher recruitment.”

Julia Meyerson
Founder and Executive Director
Vista College Preparatory

The Results

85

New staff and teacher recruitment candidates.

111

New student enrollment leads.

76%

Increase in website traffic.

Full Seats

Each available grade across their two elementary schools and one middle school were filled with a wait list for nearly all grades.

THIS COULD BE YOU! TALK WITH ONE OF OUR INBOUND MARKETING SPECIALISTS!

 PHONE

(720) 491-1921

ADDRESS

7100 Broadway #3L
Denver, CO 80221