Our Inbound PR Campaign Process
Our Inbound PR process combines the best aspects of Public Relations and Inbound Marketing to increase both immediate brand awareness and credibility as well as long term, organic search initiatives that pull prospects to your website. The process begins with a sound public relations strategy then adds SEO aspects for long term benefit.
Below are some of the process components that we utilize.
Want to learn more about HIVE’s Inbound PR methodology? Check out our Inbound PR blog posts!
Boilerplates are a standardized short paragraph used to describe a company’s key facts and messages, and sometimes physical location, in a few concise sentences. An approved boilerplate should be used at the bottom of all press releases and typically includes a company description, the company’s purpose or specialty, size or location and often awards or special marketplace differentiators. Boilerplates are often created at the beginning of a PR campaign or relationship to allow the PR writer and the company to establish tone and priorities of the company collaboratively prior to newsworthy items being created. This aids in a smoother process when writing press releases and answering media request.
A press release is a written communication that shares specific, but concise information to the media about a compelling aspect or event happening with a company or organization. Though press releases should be written in news story style, it might not be picked up as written, and often is used as one of many sources for a news segment or article. Although a press release is not mandatory for a company to receive media coverage, it is often the best way for small or medium organizations to get noticed in the media and begin positive coverage of their products, services, or events.
Local, Regional, National, and International
A media list documents the key media contacts relevant to a company’s location or industry who may be interested in stories about the business. This list is used to distribute press releases to relevant media for timely, newsworthy content. Depending on a company’s public relation goals, this list could be local, regional, national or international in scope and the size will vary by location and industry.
Press Release Distribution
Distribution of a press release is a manual, or software-assisted, process of sending an approved press release to the most relevant reporters or editors on a company’s media list. Through press release distribution, we are able to get your press release and company information into the hands of relevant and important media outlets to spread the word about your company, product, service, or event.
A media kit, or digital press kit, is a body of information about a business, product, or leadership team and typically lives in digital format on the business website. This allows media professionals to easily access information and images while creating a news story, segment, or article. A media kit should include logos, brand guides, headshots, photos, mission statement, and vision statement, amongst other items.
Let’s face it – we’re all following influencers and paying attention to what they’re doing and promoting. Whether it’s through television, radio, or social media, we are following people that influence our decisions. Through an influencer outreach program, we will help to identify the influencers that can make an impact on your business, reach out to them, and help to negotiate compensation for promotions.
Why Do You Need A PR Campaign?
As the world moves deeper and deeper into a digital reliance, businesses are looking for ways to stand out. A public relations campaign can help you do just that by getting information about your business picked up by media outlets such as television, radio, blogs, and websites.
- 75% of brands say identifying the right influencers is their biggest challenge to paid media campaigns.
- 52% of marketing/communications professionals say identifying and connecting with key influencers is the biggest challenge in implementing an earned media strategy.
- 42% of journalists reported that they use more than five types of social media at least once a week for work.
- 80% used more than three kinds of platforms.
- Only 5% worked with only one type of social media.
- Modern day PR is the intersection of Paid, Earned, and Owned Media.
Inbound PR Packages
Ready to get started with a public relations campaign? We’ve got you covered with three packages to fit your needs. Need something bigger? No problem! If you need a bigger package than what is shown below, please CONTACT US and we’ll create a custom package just for you!
Get Started Today!
PR & Media Tips from the HIVE Blog
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