Most businesses in the health & fitness industry struggle from the same issues – separating your business in a sea of competition, explaining your value proposition, filling and nurturing your pipeline, and getting your customers to renew or repurchase. Within an industry that is so competitive, it’s a struggle separating yourself. Marketing the way everyone else is, isn’t going to get you the results you want. It’s time to reach your potential customers where they live.
With a million personal trainers, thousands of retail stores, and seemingly infinite health programs out there, standing out is getting harder and harder each day. Old outbound approaches just simply don’t work anymore. It’s time to focus on reaching your prospects where they spend their time – online. That means creating content that your prospects are actually interested in through your blog, social media, and search engine optimization.
Filling Your Pipeline
Struggling to continuously fill your pipeline with warm leads? It’s common in your industry. Most businesses in the health & wellness space fail to grow their pipeline because their only offer is a “free trial” type offer. The problem with this is that it’s a bottom of the funnel offer. For someone that isn’t quite ready for a trial or to purchase, they likely leave your site and don’t return. Solely focusing on the sale as soon as someone lands on your website is a mistake that has dominated the health industry.
We help businesses like yours convert more of their visitors into leads online through high value content offers like eBooks, white papers, infographics, checklists, and case studies. Creating valuable and helpful content that speaks to prospects in the top, middle, and bottom of the funnel will help you capitalize on more of your website visitors.
There are two mistakes made by many businesses in this space – either they don’t follow up well with their fitness leads or they bombard them with emails and cause frustration. We create efficient and focused lead nurturing workflows specific to the interests, form fills, and content downloaded by each lead.
Personalization and focused content is important to creating a good follow up and pivotal to converting leads into customers. Our lead nurturing workflows feel like a personal message and provide only information that is interesting to each lead.
The Repurchase & Renewal
Whether you’re a fitness facility that focuses on memberships or a product business that sells to athletes, you’re undoubtedly focused on repurchase or renewal. A successful customer relationship is not solely based on the quality of product, atmosphere in your gym, or the expertise of your team. We help businesses in the health & fitness industry provide great content to your customers in order to keep them engaged, make them feel like they’re part of a community, and even help them achieve their goals inside and outside of your business.
It’s always more expensive to gain a new customer than to keep a current customer. Focusing on making your customers raving fans is the key to higher margins and word of mouth marketing.
QiVantage, a product based company focused on injury treatment, skin care, stress relief, and muscle recovery out of Massachusetts has seen great growth using inbound marketing with HIVE Digital Strategy. The below information is based on analytics from the first eight months of implementing an inbound marketing strategy.