HOW DO I START INBOUND MARKETING?
All of the concepts, ideas, and theories behind inbound marketing are great, but what does it all actually mean for your business? With the GrowthPlan, you’ll get a full, executable inbound marketing plan that you can start implementing immediately. No more what-ifs, just a full plan specifically designed for your business growth including persona development, competitive analysis, content plan, and everything you need to run an effective inbound campaign to attract, convert, close, and delight your prospects in one comprehensive, clear plan.
No Theories. No What-Ifs. No BS.
What’s in a GrowthPlan?
The GrowthPlan is designed to be the foundation of your digital marketing strategy and campaign. It is designed to move your target persona(s) through each stage of the inbound journey from stranger to visitor to lead to customer to brand promoter.
Research, Assessment & Goals
In the first section of the GrowthPlan, we will research your business, your main competition, and your industry, and assess your current business and marketing situation. Once this is complete, we will work with you to establish SMART business and marketing goals that will be the foundation of your final marketing plan.
Persona Identification & Development
Your marketing is doing you no good if you don’t have a very clear idea of who you’re marketing to. In the second section of the GrowthPlan, we will help you identify who your target personas are and who they should be. To do this, we will conduct research, use internal data, and even conduct interviews to better understand who is the best fit for your business. Once this step is done, you will have a crystal clear vision of who your target personas are, enabling you to better understand and market to them.
Your Content Game Plan
The next section of the GrowthPlan is the content game plan. Here we will develop a detailed content plan to target each persona in each stage of the buyer’s journey. Understanding what each persona is going to be most interested in at each stage will help you better communicate your value and benefits and will lead to a better relationship and more closed deals. It’s all about providing the right content to the right person at the right time.
The Full Plan
Finally, we will present to you the full GrowthPlan with a complete overview of the recommended campaign. Here we will outline the steps needed to get up and running, the deliverables to be produced, the timing and frequency of each of your tactics, and some best practices for producing content on an ongoing basis. This will be your action plan for reaching and surpassing your SMART Goals!